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Spending Advertising Money in the Digital Age PDF
By:Hamish Pringle,Jim Marshall
Published on 2011-12-03 by Kogan Page Publishers

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.

This Book was ranked at 40 by Google Books for keyword Digital Currencies.

Book ID of Spending Advertising Money in the Digital Age's Books is SHGpcIlpPS4C, Book which was written byHamish Pringle,Jim Marshallhave ETAG "fgedGKv/KGA"

Book which was published by Kogan Page Publishers since 2011-12-03 have ISBNs, ISBN 13 Code is 9780749463083 and ISBN 10 Code is 0749463082

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Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Download Spending Advertising Money in the Digital Age PDF Free

Download Spending Advertising Money in the Digital Age Books Free

Download Spending Advertising Money in the Digital Age Free

Download Spending Advertising Money in the Digital Age PDF

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